Preliminary visitor numbers from the Hawaii Department of Business, Economic Development and Tourism (DBEDT) showed that the State received 919,154 visitors in total in July 2022, representing a 92.4% recovery from pre-pandemic rates in July 2019.
Tourists spent $1.94 billion during their travels last month, up 14.3% from the $1.7 billion spent in July 2019.
Visitors stayed an average of 9.36 days in July 2022, up from 8.92 days (+4.9%) in July 2019.
As of July 2022, the state’s average daily visitor count was 277,444, down from the daily count of 286,419 (-3.1%) in July 2019.
From the eastern US, there were 249,157 visits in July 2022, an increase of 2.3% from the 243,498 visitors in the corresponding month of 2019. Visitors to this market spent $643.4 million last month, up 26% from $510.7 million in July 2019. In July 2022, tourists from the eastern United States spent an average of $260 per person per day, a significant increase (+20.1%) from the figure of $216 per person reported in June 2019.
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From the western US, 528,319 visitors arrived by air in July 2022, an increase of 14.2% compared to 462,676 visitors in July 2019. From $669.8 million in June 2019, visitors to this market spent $973.8 million last month, up 45.4%. Additionally, the average daily expense per person of $211 was much higher than the $165 per person in July 2019 (+27.6%).
In July 2019, 134,587 visitors (82.8% of the total) arrived from the same home market as 23,133 tourists from Japan arrived in June 2022. Compared to US$186.5 million (-77%) spent by tourists in the same market in July 2019, Japanese travelers made purchases totaling US$42.8 million in July 2022. Japanese visitors last month ($233 per person) was unchanged from July 2019 ($234 per person, -0.4%).
DBEDT Director Mike McCartney said in response to the new statistics: “As we head through the middle of 2022 and compare the state’s economic recovery through tourism to 2019, visitors spent 5.8% or $610, 1 million more during the same period with Hawaii arrivals lower by 13.2 percent or -815,906 for the first seven months. We are currently 86.8% recovered compared to 2019.” In fact, according to the agency, a full recovery won’t happen until 2025.