Hawaii on track for full recovery as it welcomed nearly 1 million tourists in July, data show

Preliminary visitor numbers from the Hawaii Department of Business, Economic Development and Tourism (DBEDT) showed that the State received 919,154 visitors in total in July 2022, representing a 92.4% recovery from pre-pandemic rates in July 2019.

Tourists spent $1.94 billion during their travels last month, up 14.3% from the $1.7 billion spent in July 2019.

Visitors stayed an average of 9.36 days in July 2022, up from 8.92 days (+4.9%) in July 2019.

As of July 2022, the state’s average daily visitor count was 277,444, down from the daily count of 286,419 (-3.1%) in July 2019.

From the eastern US, there were 249,157 visits in July 2022, an increase of 2.3% from the 243,498 visitors in the corresponding month of 2019. Visitors to this market spent $643.4 million last month, up 26% from $510.7 million in July 2019. In July 2022, tourists from the eastern United States spent an average of $260 per person per day, a significant increase (+20.1%) from the figure of $216 per person reported in June 2019.

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Hawaii beach

From the western US, 528,319 visitors arrived by air in July 2022, an increase of 14.2% compared to 462,676 visitors in July 2019. From $669.8 million in June 2019, visitors to this market spent $973.8 million last month, up 45.4%. Additionally, the average daily expense per person of $211 was much higher than the $165 per person in July 2019 (+27.6%).

In July 2019, 134,587 visitors (82.8% of the total) arrived from the same home market as 23,133 tourists from Japan arrived in June 2022. Compared to US$186.5 million (-77%) spent by tourists in the same market in July 2019, Japanese travelers made purchases totaling US$42.8 million in July 2022. Japanese visitors last month ($233 per person) was unchanged from July 2019 ($234 per person, -0.4%).

DBEDT Director Mike McCartney said in response to the new statistics: “As we head through the middle of 2022 and compare the state’s economic recovery through tourism to 2019, visitors spent 5.8% or $610, 1 million more during the same period with Hawaii arrivals lower by 13.2 percent or -815,906 for the first seven months. We are currently 86.8% recovered compared to 2019.” In fact, according to the agency, a full recovery won’t happen until 2025.

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